Home Buyers Relocation Services
Buying or selling a home is a major financial decision. It makes sense to invest time and effort in finding a good agent to make sure the process turns out right. When buying or selling in their community most people do their homework to find the right agent. However, when relocating out of town they typically depend on their local agent to refer them to a good agent in the new community. Relying on the local agent for a referral is fine, if the agent actually does the research, and Neal certainly does just that. Moving to an unfamiliar area requires a higher degree of expertise and attention from an agent than is needed to move within a community that is familiar. That is why doing the type of research Neal does is so important.
The problem is most real estate companies belong to closed relocation networks and the referring agent can’t actually pick the new agent for their client. The agent can only pass their local client’s contact information to the relocation company. The relocation company then passes the referral on to a real estate company that is a member of the network in the new community. At that point the referral is passed on to one of their agents who may accept or decline the referral. Eventually it gets assigned to an agent that may or may not have the level of expertise and commitment needed.
Agents appreciate referrals and typically pay a 20 to 25 percent referral fee to the referring agent. When adding a middleman, the relocation company, fees are typically in the 35 to 40 percent range and can get as high as 50 percent. These fees are paid out of the agent’s commission from the sale of the new house. When the house closes and the real estate company receives the commission, the referral is paid to the relocation company who then passes a portion of it to the referring company. From there the referring agent is paid.
When up to half of the commission is siphoned off by people that have no role in finding the right house for the buyer, it isn’t hard to see that most experienced agents aren’t going to bother with relo referrals. In this way Neal Zuck is unlike a typical agent. Neal is authentically “married” to every buyer or seller he works with.
Working with buyers that are new to the community is more time consuming than working with local buyers. Neal sees value in every connection he makes within the real estate arena. He’s just purely intuitive about growing relationships with good old fashioned heart to heart caring and knowledge.